Capturing Leads with Gated Content

 

How many touches does it take to take a prospect from investigating your advisory to engaging your services? If you search the internet the answer ranges from 5 – 20, but it is definitely more than one. So what is the key to multi-touch lead generation and marketing? Gated content.

In the pantheon of lead generation tools, gated content still reigns supreme. It is the undisputed champion for strategically gathering information. It gives you the ability to add your prospects to nurturing campaigns and continue your marketing efforts with someone who otherwise might have only been a one time visitor to your site.

In this broadcast with Kirk Faulkner, our resident gated content expert, you will learn all about how to use this powerful weapon in the war of lead generation. We will cover topics like:

  • What is the best kind of content to gate?
  • How do you make sure you get the highest conversion rate from your gated content?
  • What do you with a lead generated from gated content to ensure it matures into a client?

We hope to see you at this informative broadcast! Join us on May 16th, at 1 pm PST.

Download Your Whitepaper on Capturing Leads With Gated Content Today!