Making Data-Driven Marketing Decisions

The game of marketing your services as a financial advisor can be frustrating. This is because most marketing is done with what a game theorist would call “Imperfect Information.” This means that the majority of marketing decisions are made based off gut-feelings rather than facts.

But what if you could change that? What if you could use technology to get reliable information that actually leads you to the most successful marketing strategy. It would be like playing Blackjack knowing precisely what the dealer was holding. Suddenly deciding whether to hit or stay isn’t such a gamble. Information, correctly interpreted can be the difference between a marketing strategy that wins big vs. one that busts.

Using simple tools like Google Analytics and FMG Suite, you can track the success of your marketing strategies and glean valuable information about your prospects and clients. Data collection and analysis can help you:

  • Understand and define your company’s brand position.
  • Learn about your ideal client’s motivations for engagement.
  • Place time, money, and other vital resources behind the most effective strategies.
  • Improve the efficacy of content in your emails, in your social posts, and on your website.
  • Connect you to the effect your brand message is having on the market.

Using data to drive your strategy is not as complicated as you might think. Distilling even a small amount of reliable information can have massive effects on your marketing ROI.

Join our Marketing Director, Kirk Faulkner, as he explores how you can use data and analytics to create a marketing strategy that actually grows your business instead of just pretending to.

The broadcast is on Wednesday, January 23rd at 1 PM PST. Reserve your seat now and we’ll see you there!

Download the Data Whitepaper