Using Gated Content to Generate Leads

If you’ve heard the term ‘gated content’ before it was probably when one of your favorite websites asked you to start paying for their content. Gated content simply means any content online that is not immediately accessible to everyone. Gating content can be a strategy for independent service professionals to gather information about their prospects and clients. By gating valuable content, like eBooks, you can begin to utilize one of the most powerful lead generation tools available.

Join FMG Suite Chief Product Officer, Dave Christensen, as he shares simple strategies that financial advisors can use to start benefitting from gated content. In this broadcast, you will learn:

  • How to use form fills to create an information gate for your content
  • How to drive traffic to lead magnet pages where you can collect information
  • How to easily get valuable content that can be gated
  • How to automate the whole process

As your marketing team, we want to help educate you on content marketing strategies that will grow your practice. We hope to see you there!

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