How to Conduct an End-of-Year Marketing Analysis


If you have spent time, money, and energy creating a marketing plan, you may have this question: “How do I know if my marketing strategy is working or just wasting resources?”

Analyzing your marketing strategy can provide real insight into future marketing plans. There are several ways you can verify the success of your marketing effort and determine its strengths and weaknesses.

In this broadcast, we explore how performing a Marketing Analysis of 2019’s marketing performance can improve your results going forward.

We discuss:

  • Which metrics are worth looking at
  • What content is working the best
  • How to optimize your marketing plan based on your findings

We promise you will be able to take away valuable incites to improve your marketing and grow your business.

Learn more about using analytics to inform your marketing and watch our previous broadcast, Making Data-Driven Marketing Decisions.