Old School Meets New School: Integrating Digital and Offline Marketing


Financial advisors have always been fantastic marketers.

Even before the Internet, advisors used direct mail, seminars, and referrals better than any other service professionals. Then the Internet happened. Suddenly email and social media became really important communication channels, and almost overnight the whole game changed.

Here’s the good news: Many of those pre-Internet strategies are still viable in a digital age; and with digital marketing, those tactics can be even more effective.

In this broadcast we’ll look at:

  • The benefits of email vs. direct mail
  • How social media marketing can enable event marketing
  • How to generate referrals on and offline
  • How to digitally automate your offline marketing
  • How to communicate with your audience using multiple channels

If you seek to increase the effectiveness of your traditional marketing strategies, this broadcast is a must.