The only certainties in life are death, taxes, and new marketing trends. Strategies come and go, and what’s popular this year may be replaced by a newer and bigger marketing tactic next year. As an advisor, it’s important to stay up-to-date on the latest trends so you can know how best to spend your marketing time and money.

In this week’s marketing tip, Brandon and Craig reveal what’s shaping up to be the biggest marketing trend in 2017 for financial advisors.

Interested in trying out the free business listing scan Craig mentioned in the video? Head on over here to see how your business appears online.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.