For the past few years, content marketing was the big industry buzzword. While content marketing is still critical to growing your business, a new term and strategy has hit the scene: account-based marketing. In this week’s marketing tip video, Brandon and Marina address what exactly account-based marketing is and how (and if) advisors should utilize it.

This post from Marketo offers a great overview of account-based marketing. Check it out here.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.