LinkedIn is arguably the best social media platform for advisors, as it’s catered to professionals. If you regularly use it, you can expand your network and reach new prospects.

Many people don’t realize just how much you can do on LinkedIn. To see success, you have to do more than create a profile and connect with acquaintances and colleagues. In this week’s marketing tip video, Craig and Brandon touch on a few easy ways you can use LinkedIn more strategically to see better results.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.