The words “budget” and “advertising” rarely go hand-in-hand. Traditional advertising (print ads and billboards) is expensive and rarely within budget for a small business or sole proprietor, like an independent financial advisor. However, digital advertising offers a number of opportunities for advisors who want to advertise their firm without breaking the bank.

In this week’s marketing tip, we share our favorite method of digital advertising when you’re working with limited resources.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.