We love decoding marketing terms for financial advisors and sharing how they can or can’t benefit their business. One such term is “brand engagement.” A lot of marketing resources talk about the importance of improving your brand engagement and how to measure it. But what does this actually mean for an advisor, where much of the engagement happens on a one-on-one basis? In this week’s marketing tip, we break down the reality of brand engagement and if it matters for advisors.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.