Your Brand Positioning Construction Kit

Brand positioning is more than just your relation to the other financial professionals in your field. It is also about the conversation your brand is having with the world at large. If your Unique Value Proposition (UVP) doesn’t match client and investigator expectations, then you will consistently attract the wrong clients and repel the right ones.

In this whitepaper we will show you:

• How to conduct a competitor analysis.
• How to craft a brand value statement.
• How to reflect your brand value through digital design.

• How to communicate your Unique Value Proposition through content touch points.
• How to translate being the leader in your category to online leads and client referrals.