In October 2015, the SEC approved the FINRA Rule 2210, which requires brokerages and individual advisors to include a “readily apparent reference and hyperlink” from their websites to BrokerCheck. By requiring a link to the database where investors can review a registered person’s work history, the SEC explained that the rule is designed to “increase investors’ awareness and use of BrokerCheck.”
FINRA published this new rule in the Regulatory Notice 15-50 on December 7, 2015. The rule requires that each of a member firm’s website must include a readily apparent reference and hyperlink to BrokerCheck on certain pages of its website. These changes must be made by June 6, 2016.
If you have a website with FMG Suite, you’re in luck because we’re doing the work for you. We worked with broker-dealers to communicate the specific BrokerCheck message, and have developed the required BrokerCheck reference and hyperlink within a callout box, which appears in an appropriate location on your website.
Want to learn more about our solution to BrokerCheck? Check out our BrokerCheck broadcast. In this broadcast, our Vice President of Content and Compliance, Mike Woods, and our VP of Creative, Brandon Brown share the specifications of this ruling, what must be done on your website by June 6, 2016, and the solution FMG Suite automatically places on the websites of advisors using our platform.
