A call to action (or CTA) is just that: it’s a call for your audience to take some kind of specific action. While a CTA can be within a social media post or email campaign, they are most frequently used within your website, whether it’s your home page or a blog article. If you want your audience to take any kind of action or next step, you need a strong call to action. In our newest marketing tip video, we share our tips on how to create a call to action that gets results. After watching the video, vote in our poll below!

With an effective call to action, you can get more people to sign up for your email newsletter, download your whitepaper, call your office for a consultation, or other next step.

We love to share what we’ve learned from the thousands of service professionals with whom we’ve worked. Take a look at more marketing tips.

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