It’s Good to be Content King
Imagine sitting down at your desk and opening your email app. More than 100 unread emails are sitting before you, waiting to be opened. Some are from unsubscribed newsletters, some are from wholesalers, some are from marketing agencies looking to improve the SEO of your website, and some are from…
A Financial Advisor’s Guide to Inbound Marketing
Imagine you’re a taxi driver. If you leave your car parked in your driveway, what are the odds someone is going to knock on your front door asking for a ride? It isn’t going to happen. Taxi drivers need to take their cars out and drive through town. They have to put themselves where the people are.…
8 Reasons Why Relevant Advisors Embrace Digital Marketing
Here is a fact: The world is constantly changing. Here is another fact: If advisors don’t change with it, they will be outpaced by their competition and robo-advisors. Digital marketing used to be complicated. In the beginning, understanding how it worked almost required a doctorate in computer…
3 Benefits of Content Marketing for Financial Services Professionals
In the digital age, the secret to growing a financial advisory is no longer seminars and mailers. Instead, it’s content marketing. When seeking to select a financial services provider, clients and prospects look for informed sources who take time to educate them on the topics they need to know…
Blogging Strategies for Advisors – Webinar Replay
69% of businesses say blogging is their #1 source of lead generation. That’s quite a statistic for a tool once dubbed “online journaling.” In the digital marketplace, blogging is the driving force behind business branding and growth. What makes it so effective? Studies show that the most…
A Week in The Life of a Successful Financial Advisor: Rafi Rodriguez
We love to discover more about how our clients are using FMG Suite to grow their business. One of our very active users is Rafi Rodriguez of Rodriguez Financial Strategies, LLC in Beavercreek, Ohio. Rafi has been using FMG Suite for over 7 years now and cites it as one of the main factors…
A Week in The Life of a Successful Financial Advisor: Nicole Burdick
We love to discover more about how our clients are using FMG Suite to grow their business. In this webinar, we will meet one of our super-users at Waddell & Reed, Nicole Burdick. Nicole is successfully navigating the highly competitive field of financial services by using automated…
Why Should Financial Advisors Guest Blog?
A few weeks ago, we discussed the four types of content advisors should include in their marketing strategy: Canned, Curated, Custom, and Celebrity. Today we are talking about that fourth "C" - celebrity. And by celebrity, we mean you, the advisor, as the celebrity - not Brad Pitt. You can become a…