Should I Invest My Time in a Personal Blog or a Professional Blog?
Both personal and professional blogs are helpful in their own ways, but which is best for you? In this week's Marketing Tip, Brandon Brown and Marina Grindle share their insight on the key differences between these strategies and what will likely work for you. Differences Between a Company…
3 Tricks Financial Advisors Can Learn From Google AMP
What is Google AMP? Early last year Google released a new online publishing format called AMP as a competitor to Facebook's Instant Articles. It has brought about a huge change in site load times, especially on mobile devices, which has proven to have a major effect on user engagement. So why are…
LinkedIn vs. Medium: Battle of the Publishers
As you ramp up your content strategy, you will likely be thinking of ways to get more traction on your blog. But where should financial advisors post content to attract the right audiences and make their content efforts worthwhile? Luckily, there are countless avenues today for you as a financial…
Should I Use Medium For Blogging?
Similar to LinkedIn publications, Medium is a popular social platform where anyone can write and share content. Many professionals and thought leaders use Medium to build their audience and gain more followers. But does it make sense for you, as a financial advisor, to spend time on this platform?…
5 Tried-and-True Strategies for Promoting Your Whitepaper
Creating content is no simple task, and whitepapers usually require the most commitment. Whether you've written your whitepaper yourself or relied on the help of a writer, you want to ensure you get the most value out of it - quality leads and engagement from prospects and clients. Once you've…
4 Easy Ways to Maximize Your Content Distribution
You've written your best blog post yet. You share insightful knowledge and you think your clients and prospects will value the information. Unfortunately, in the overcrowded digital space that is the Internet, you'll need to do more than hit "publish" on your post for people to find and read it.…
What Can I Do to Make My Blog More Exciting?
It's estimated that there are more than 150 million blogs on the Internet. That number continues to grow - especially among businesses - for one main reason: people trust blogs. Studies show that 81% of U.S. consumers trust information and advice from blogs, and 61% have made a purchase based on a…
Write a Blog That Converts in 4 Simple Steps
In the early days of blogging, users treated them as their online journals. Most were about recipes, fashion, or other hobbies. But today, blogging is one of the most popular, and most effective, content marketing strategies for businesses. But without a plan in place, it may seem like…
Start Today on Your Blogging New Year’s Resolution
If one of your New Year's Resolutions is finally getting your blog up and going, we want to help. Just as setting out for a fitness goal and burning yourself out in the first two weeks, starting your blog requires pacing and small steps. First, let’s look at what you need to know before…
5 Marketing Tactics You Can Still Accomplish in 2016
Many of us set big resolutions at the beginning of the year, only to fall short come December. We understand. We get busy and run out of time to get everything done. If you fell behind in your marketing - or are just looking for a few last-minute tactics you can check off your list - here are five…