New FMG Suite Website Feature: Share Your Blog Posts With Ease
What good is a blog post if no one gets to see it? That's the question that led us to roll out our newest FMG Suite feature: Blog Post Sharing. Now, you can send an email blast to promote your blog post and share it to social media with just a few clicks of the mouse. Introducing Blog Post Sharing…
3 Key Benefits of Episodic Content
In 2014, researchers did a study on how the brain processes suspense and they concluded that suspense made 69% of the subjects come back for more. They found that when someone is viewing something suspenseful, their attention focuses on the story at hand. So what does this mean for content…
5 Ways to Market Your Episodic Content
We've shared before that episodic content is quickly rising in popularity, and is an effective marketing strategy, particularly if you're on a tight budget. Once you've created your series of content - whether they're blog articles, videos, or presentations - you need to market them and build…
Episodic Content: Marketing’s New Must-Have
There’s a reason why people binge watch Netflix, tune into their favorite game show week after week, or stand in line for the release of the most recent novel in their favorite series. We are drawn to episodic content because of its storytelling, our thirst for information, and the personal…
How Can I Boost My Blog Traffic?
Blog writing is a challenge, and it takes time to create well-written posts. But the challenge isn't over once the writing portion is complete. Now you have to get people to read your blog. Like your website, you can't hope for traffic to magically appear. It's time to roll up your sleeves and push…
9 Ways to Boost Your Blog Traffic
Having a blog is one of the best content marketing strategies you can implement. 69% of businesses say that their blogs give them the most lead generation, and 60% of businesses who blog acquire more customers. If you’re not yet seeing the results you’d like, it’s time to kick your blog into high…
3 Steps to Choosing the Perfect Blog Topic
There is a sea of blog posts out there, and some are bound to catch your eye while some fall flat. But what makes the spectacular blogs stand out from the not-so-spectacular ones? While there are no absolute answers to this question, most successful bloggers follow a few tips when searching for…
3 Questions to Ask Yourself Before Writing Content
Content marketing may seem like an impossible mountain to climb, but writing marketing content can be broken down into three principles: Who What Why Before tackling a piece of content, whether it is a web page, a blog post, or a video broadcast, marketers ask themselves three questions: who (and…
5 Ways to Market Your Business Partnerships and Reach New Prospects
Partnerships can be the cornerstone of a successful business, particularly for service professionals, when formed and marketed effectively. In the world of finance, we constantly see partnerships between financial advisors, insurance agents, CPAs, attorneys, HR outsourcing, and more. By building…
How to Get Started Blogging [SlideShare]
You can hear the click of the keyboard keys, the ideas are spinning around in your head, and every time you look at your computer screen you imagine sitting down and writing. If you have any of these symptoms, chances are you’re ready to start blogging. Often, starting a blog is one of the most…