Let’s Get Visual: Must-Have Homepage Design Elements
In our book, The Art of Inbound Marketing, we touch on how important it is for financial advisors to use visuals on their websites. Not only are they more appealing to the eye, but research shows that pages with videos keep people on your website longer. In fact, the average user spends 88% more…
Financial Planning for Millenials: How to Connect With a Younger Generation
Did you know that only 34 percent of millennials with less than $1 million net worth and only 24% of millennial millionaires use a financial advisor? Whether these statistics are caused by millennials' skepticism of financial advisories or a perception that they don't have enough assets to worry…
Brand Engagement for Financial Advisors
What is Brand Engagement for Financial Advisors? Brand engagement is the process of building an emotional and intellectual bond between a consumer and a brand. Maintaining a brand that connects with your potential clients via touch points along the client journey that aligns with your core values…
FMG Suite Marketing Strategist Explains His Four Marketing Pillars
One of the greatest challenges financial advisors face is keeping up with the latest marketing trends. They’re so busy taking care of their current clients and running their business that they don’t have time to learn marketing. Even if advisors do sporadically catch up on marketing best-practices,…
Native Advertising: A Beginner’s Guide
What is Native Advertising for Financial Advisors? Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Native ads should match the visual and functional design of the media used, meaning that users might not know…
How to Create Your Financial Advisor Website’s Unique Value Proposition
Over 60 percent of investors think all advisors make the same promises, making it hard to tell the difference between them. How can you, as an advisor you set yourself apart? How can you convince prospects or site visitors right off the bat that you provide the exact service they’re looking for?…
Choosing a Niche & Why it Matters
Note From FMG Suite: We have been working with Susan Danzig for many years now. Her insights into the world of branding and marketing for financial advisors have been incredibly valuable, both to our company and to our clients. This is an edition of her weekly column Susan's Branding Corner, where…
The Power of Personal Marketing for Financial Advisors
Personal marketing is extraordinarily powerful for financial advisors, especially those in multi-advisor firms. While a company name, logo, and brand are powerful assets that should be guarded and developed, nothing beats the relationship developing nature of an advisor’s face and name. While…
Local Business Listings: The Ultimate Guide for Financial Advisors
What are Local Business Listings? Local business listings, also known as local citations, play a vital role in financial advisors' reputation, rankings, and revenue. That’s why it’s critical to understand what these marketing tools entail and how they can help you grow your business. Think of local…
The Four Components of Brand Engagement
Did you know that 64% of consumers cite shared values as the primary reason they have a relationship with a brand? As a financial advisor, this applies to and your brand as well. Establishing a brand that speaks to your potential clients and aligns with who you are as a business is key to…