How to Use Facebook to Introduce An Audience to Your Brand
Droves of financial advisors are flocking to social marketing to establish their brands, engage their clients and find new prospects for their business. With over 2 billion users visiting it every month, Facebook continues to be the premier social network. While many advisors prefer the…
Brand Positioning: Map Your Service Features to Client Benefits
Branding is too often thought of as simply the design that accompanies your business assets like websites and business cards. In reality, it is so much more than that. The core of your brand is defined by the way that your service offering fits into the lives of your clients. The way to establish…
5 Benefits of Twitter For Financial Advisors
When it comes to determining where to put the bulk of their social focus, financial advisors tend to vacillate between focusing on Facebook with its vast number of users or LinkedIn with its professional veneer. Even though they are incredibly important platforms, they are not the only game in…
The Value of Creating an Impactful Slogan
Note From FMG Suite: We have been working with Susan Danzig for many years now. Her insights into the world of branding and marketing for financial advisors have been incredibly valuable, both to our company and to our clients. We are happy to announce her new weekly column Susan's Branding Corner,…
Are You Highly Visible in Your Marketplace?
Note From FMG Suite: We have been working with Susan Danzig for many years now. Her insights into the world of branding and marketing for financial advisors have been incredibly valuable, both to our company and to our clients. We are happy to announce her new weekly column Susan's Branding Corner,…
3 Tricks Financial Advisors Can Learn From Google AMP
What is Google AMP? Early last year Google released a new online publishing format called AMP as a competitor to Facebook's Instant Articles. It has brought about a huge change in site load times, especially on mobile devices, which has proven to have a major effect on user engagement. So why are…
How Financial Advisors Can Use Strategic Planning for Branding Success
Note From FMG Suite: We have been working with Susan Danzig for many years now. Her insights into the world of branding and marketing for financial advisors have been incredibly valuable, both to our company and to our clients. We are happy to announce her new weekly column Susan's Branding Corner,…
Tyra Banks Can Teach Advisors to Find Their Brand Voice
Tyra Banks is an international supermodel, a reality tv star, and a successful business owner. Now she is trying her hand at a new profession: Professor of Branding. The famous diva is co-teaching a class called The Art of Branding at Stanford’s Graduate School of Business. Her goal is to convey to…
7 Marketing Ideas You Might Not Have Considered
Marketing is all about getting the right content, to the right person, at the right time. Part of any successful marketing plan is making sure you have a variety of techniques and avenues to help promote your business and stay ahead of the competition. While you may have your tried and true…
Is It Time to Rebrand Your Business? Take Our Quiz to Find Out!
Sometimes rebranding for financial advising practices is a no-brainer, and sometimes it may not seem so obvious. But as your business's identity, it is crucial to make sure your brand is in tip-top shape. So when should you as a financial advisor rebrand your firm? We’ve prepared a four question…