3 Ways Advisors Waste Money on Marketing (And What to Do Instead)
Are You Making These 5 Financial Advisor Marketing Mistakes? Many financial advisors tackle marketing budgets as an afterthought. If there’s enough in the budget after expenses, they may spend some money on marketing. However, marketing is critical for growing assets under management (AUM)…
Native Advertising: A Beginner’s Guide
What is Native Advertising for Financial Advisors? Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Native ads should match the visual and functional design of the media used, meaning that users might not know…
Blueprint to Your Relationship Marketing Strategy – Infographic
Relationship marketing is more than just a handshake and hello. It is a comprehensive strategy that puts emphasis on the lifetime experience of a client, not just the sales process. It has been shown to increase the profitability of clients by an average of 23% and reduce client churn by up to……
Social Media News Roundup for Financial Advisors – February ’19
Every month, we provide a roundup of all the latest social media news that financial advisors need to know. Read on for updates from the big social platforms, new studies that reveal how consumers use social, and some resources that can help you improve your social media efforts. Google+ Announces…
What is Canned Content?
"Canned content" and whether or not it should be used in a marketing strategy has been a major topic of discussion among financial advisors lately. Despite what you may have heard, content that has been curated and build around strong SEO keywords can be extremely beneficial for your site traffic…
How Financial Advisors Can Set a Marketing Budget
Figuring out how much money to spend on your marketing budget can be tough for financial advisors. How much is too much - or too little? We provide some guidance on the topic, so you can determine the appropriate budget for your blogs, social media campaigns, emails, and more. Join Brandon…
Where Can I Get New Content Ideas?
We often hear from advisors that the biggest hurdle for content marketing is coming up with ideas for content - and remembering them when it's time to write! There are a number of tips and tricks we use at FMG Suite to find inspiration for our blogs and videos and keep those ideas organized.…
The Best Types of Video Content for Financial Advisors
Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen your client relationships. While the FMG Suite content library is full of high-quality video content that's great to host on your website and share with prospects, it's…
How Can I Improve the User Experience on My Website?
The digital user experience (or as it is sometimes referred to, UX) consists of all the different elements a client or prospect encounters when they are accessing your website. From how long a page takes to load, to the way they search for relevant content, every part of their experience with…
How Can I Improve My Engagement on Social Media?
Not only is earning more engagement on social media a meaningful way to increase traffic to your website and generate new prospects, but it is also a lot of fun too! In fact, one of the best ways to maintain your enthusiasm for social marketing is to generate engagement with your audience. But…