Inside the Suite #2 – Use FMG Suite to Attract Prospects
Join Dave Christensen, Chief Product Officer at FMG Suite, as he explores the ways that you can use the collection of tools included with FMG Suite to attract potential clients to an optimized website and then keep them engaged, leading them down the funnel to engagement. Whether it is a…
What Are Some of Your Favorite Marketing and Branding Books?
Whether you are a marketing maven or a complete noob, there is always something to learn. From content creation strategy to market positioning to branding secrets, there is enough knowledge out there about marketing that none of us will ever be done learning about it. Here are some of the…
What Are Some Apps or Tools to Help Me Get Started Writing?
You can't have a content marketing strategy without content. While FMG Suite provides its clients with a whole library of wonderful content, we are finding more and more advisors are having success writing their own content. This is a great idea as it allows them to personalize their market…
Why Content Marketing is the Most Powerful Tool For Building Your Business
Marketing trends are always changing, which can make it difficult for advisors to keep up. What’s popular in March seems to fall by the wayside by Halloween. However, if there is one trend that has proven not only its success but also its staying power, it’s content marketing. And as an advisor and…
How to Create a Marketing Persona That Actually Works
Have you tried to create a marketing persona in the past and wondered why it didn't really help that much? A persona is a powerful tool that can transform the way you create and distribute your content, but if you aren't using it right it is like trying to hammer a nail using a saw, it…
The 3 Types of Marketing Content Every Service Professional Needs
When looking at what content you should be adding to your website, email campaigns, and social media platforms, it is important to understand the different types and when they are best implemented. Here, we’re tackling the three essential types of content you should be populating your pages with…
When to Hire a Copywriter or Write Yourself
If you want a job done right, you have to do it yourself. Right? Well, not necessarily. Sometimes it makes more sense to write your own pieces. Sometimes it makes sense to hire someone. But how do you tell the difference? Brandon Brown and Kirk Faulkner discuss the pros and cons of…
FMG Suite Live at Excell 2018: Top Reasons You Should Attend & How to Get the Most Out of It
FMG Suite Live at Excell 2018 is nearing and we know a conference has to be really worthwhile to justify the days out of the office. Here are some of the top reasons we think it’s worth your time to join us in sunny Las Vegas. Content: Learn next-level tactics in SEO, lead generation, content, and…
How Do I Start a Podcast?
Podcasts are all the rage these days and for good reason. Not only are they an engaging form of content that can attract new prospects, but they are also fairly easy to make. Join Kirk Faulkner and Brandon Brown as they go over the process for creating your first podcast and get you ready to…
How to Write an SEO Friendly Blog Post
SEO is a hot topic in the world of digital marketing. We’ve frequently covered SEO and shared our recommendations for optimizing your website for search engines. One of the tips we often highlight is the importance of updating your site on a regular basis. The simplest way to do this is through…