UX: The “Invisible” Elements That Fuel Business
Every time you go to a website or application and can find your way around without thinking about it, a UX, or user experience, professional has done their job. UX is like blinking — it works best when you don’t have to think about it, and when you have to think about it things become clunky and…
10 Female-Led Financial Advisor Websites to Inspire Your Next Redesign
We get the pleasure of building website for a variety of financial advisors, including these amazing female-led firms. From their intuitive design to the way they market their businesses, these examples are sure to wow you. Read on to learn more about each website and why we chose to include it on…
How to Create Effective Thumbnails for Your Video Content
Video creation and marketing have taken a significant role in the financial field. Businesses in financial services use video for marketing, branding, and events/updates. Meaning that video can be used in a multitude of ways. Its efficiency depends on how creative you can be. In this blog post, we…
How to Generate Leads with Content Marketing
How to Generate Leads for Financial Advisors Lead generation for financial advisors used to be a tedious endeavor that consumed a lot of valuable time. But with the advent of digital marketing, you can harness powerful tools that are more efficient and more effective for growing your business. From…
Why Your Advisory Needs a Logo and How to Work with a Logo Designer to Create One
Does your financial advisory brand have a logo? If not, you could be missing out on one of the most effective branding tools available. Think about some of the famous logos you immediately recognize — McDonald's arches, Apple's apple symbol, the Nike® "swoosh" and other well-known logos. These…
Tell Your Brand’s Story With Visual Content
Your Financial Advisory Brand Has a Story—Share It! Your brand story is more than content and narrative. A brand story goes beyond website copy, the text in a brochure or the seminar used to pitch to prospective clients. Your story isn’t just what you say — it’s also what your audience believes…
Mobile Responsive Websites for Financial Advisors: Best Practices
Mobile Responsive vs. Mobile-Friendly: What's the Difference? It’s a common practice to develop websites that are easily viewed and navigated across all devices, and to most of the world, the terms mobile-friendly and responsive mean the same thing. But they are two very different things.…
How Can I Improve the User Experience on My Website?
The digital user experience (or as it is sometimes referred to, UX) consists of all the different elements a client or prospect encounters when they are accessing your website. From how long a page takes to load, to the way they search for relevant content, every part of their experience with…
Becoming Digitally Advanced with FMG Suite Website Packages
Is your financial advisor practice digitally advanced? Is it using digital tools and online marketing techniques on a regular basis? According to a 2018 Deloitte study titled Connected Small Businesses in the United States, if it is, it’s three times more likely to create jobs and it’s also poised…
Local Search: A Marathon, Not a Sprint
FMG Local Search Maintaining consistent and complete local business listings for your advisor practice increases your search engine ranking, serves as a foundation for your website’s SEO, and establishes comprehensive branding. Let us help you control your local business listings across 60+…