How Do I Create a Standout Logo?
Your logo is your primary representation of your brand. Don't you think it's a good idea to make sure it is exceptional? But what makes a good logo? What can non-designers like us do to make sure they get a great logo when they work with someone to produce one? Join Brandon Brown and Kirk…
A Fresh Take on Monthly Market Insights
Our Monthly Market Insights campaign is a great, easy way to deliver timely, valuable content to your clients and prospects. This automated campaign — available on our Connect™ and Attract™ plans — keeps your contacts informed of recent events affecting their and the world’s finances, all while…
3 Tricks Financial Advisors Can Learn From Google AMP
What is Google AMP? Early last year Google released a new online publishing format called AMP as a competitor to Facebook's Instant Articles. It has brought about a huge change in site load times, especially on mobile devices, which has proven to have a major effect on user engagement. So why are…
Tyra Banks Can Teach Advisors to Find Their Brand Voice
Tyra Banks is an international supermodel, a reality tv star, and a successful business owner. Now she is trying her hand at a new profession: Professor of Branding. The famous diva is co-teaching a class called The Art of Branding at Stanford’s Graduate School of Business. Her goal is to convey to…
Ask a Designer: Should I Have an Autoplay Video on my Homepage?
According to HubSpot, including a video on a landing page can increase conversion by 80%, 90% of users say that product videos are helpful in their decision process, and one-third of all online activity is spent watching video. But when it comes to autoplay videos, most marketing professionals…
Is It Time to Rebrand Your Business? Take Our Quiz to Find Out!
Sometimes rebranding for financial advising practices is a no-brainer, and sometimes it may not seem so obvious. But as your business's identity, it is crucial to make sure your brand is in tip-top shape. So when should you as a financial advisor rebrand your firm? We’ve prepared a four question…
The 4 Biggest Website Imagery Mistakes You Can Easily Avoid
A picture is worth a thousand words and having great imagery on your website is priceless. But how do you make the most of the images on your site? Let’s look at some common mistakes that some financial advisors make and what to do instead. Not Using Relevant Images Let’s be real, we’ve seen the…
Know These 4 Secrets For An Amazing Headshot
While in front of a camera might not be most advisors’ favorite place to be, it’s important to have professional headshots on your website to enhance your brand and connect with visitors. As a small business owner, you are your firm and, therefore, must represent it well. In addition, website…
How Do I Personalize an FMG Suite Presentation?
In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, you'll learn how to personalize an FMG Suite presentation to fit your branding. Have a question about your FMG Suite tools? Email us at…
The Elements of a Great Logo (Plus 3 Real Life Examples!)
The logo above is from Cardinal Wealth Partners in Ohio. They make their firm name nice and clear, but still have a unique touch (the illustrated cardinal). A recent study showed that before children are able to read, they can recognize the logos of corporations like McDonald’s, Disney, and Toyota.…