How to Use Google Trends to Create Content
In addition to their search engine capabilities, Google offers a lot of great tools that you can use to aid you in your efforts to create content. One of the most interesting and powerful is Google Trends, a powerful tracking tool that can tie you into the popularity of certain key…
How to Establish an Email and Posting Rhythm in Your Content Marketing
Once an advisor starts implementing a content marketing strategy, it doesn't take long before they begin to wonder how often they should be posting new content and how often they should be emailing their contact list. The rate at which blogs are posted and emails are sent is often referred to as a…
7 Quick and Surefire Ways to Boost Your Website’s Conversion Rate
Website traffic is a great measure of your SEO and the interest people may have in your business, but it doesn't necessarily translate into more business. Beyond monitoring how many people are consistently visiting your site, you want to review your conversion rates. Of the X amount of people…
7 Marketing Ideas You Might Not Have Considered
Marketing is all about getting the right content, to the right person, at the right time. Part of any successful marketing plan is making sure you have a variety of techniques and avenues to help promote your business and stay ahead of the competition. While you may have your tried and true…
5 Apps to Help You Market More Productively
We love our apps. The average smartphone user spends nearly 3 hours a day in apps and accesses close to 40 apps per month. To make matters even more complicated there are over 6 million apps to chose from! One of the fastest growing categories of apps is 'productivity'. But searching through…
What the Heck is the Client’s Journey?
"The client's journey" (also called the buyer's journey) is a term thrown around a lot in marketing, but what does it actually mean and do advisors need to care? In this week's marketing tip, Craig and Brandon define the "client's journey" and why advisors need to consider it in their marketing.……
3 Ways Understanding a Client’s Journey Will Change Your Marketing Forever
In today’s age of short attention spans, media influxes and smarter advertisements, understanding your client’s journey is more important than ever. Making sales is no longer a case of cold calling or plastering your name on billboards. You must understand your client’s concerns, offer yourself as…
Get Your Marketing New Year-Ready
You’ve got your New Year’s Resolutions set, your annual vacation planned, and your business goals lined up. But is your marketing ready for 2017? The start of the new year is a great time to prepare your marketing for what’s to come. In ringing in 2017, we suggest getting your marketing all…
What are Some Marketing Trends I Can Expect to See in 2017?
The only certainties in life are death, taxes, and new marketing trends. Strategies come and go, and what's popular this year may be replaced by a newer and bigger marketing tactic next year. As an advisor, it's important to stay up-to-date on the latest trends so you can know how best to spend…
The Top 4 Email Marketing Trends for 2017
We’re all aware of the power of email marketing, especially for financial advisors. We’ve spoken with countless advisors who have gained new clients and increased their assets under management due to their ongoing email campaigns. Like any other strategy, email marketing is constantly evolving to…