Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
5 Ways to Surprise and Delight Your Clients in Advisor Marketing
Client needs are always changing, and it's the job of their financial advisor to make sure those needs are met and exceeded. Most businesses will see to it that their needs are met but never truly try to exceed or surprise them (the clients). That's where the idea of surprise and delight comes into…
How to Start Your Advisor Podcast
Disclosure: Please ensure you are following your Broker / Dealer compliance and ad review policies. Not all podcast vendors or distribution platforms are approved for use by all Brokers / Dealers. Since its inception, the popularity of podcasting has skyrocketed. In 2006,…
5 Ways Financial Advisors Can Optimize Their Videos for Facebook
Even though a new social platform seems to launch every day, Facebook still reigns supreme in audience size. And when it comes to the most effective way to communicate on Facebook, video is still your best option. Video is an engaging, dynamic medium that enables you to sell the emotional aspects…
Using Content To Reach & Nurture Qualified Leads for Financial Advisors
When an interested party investigates a financial service professional, they start a “client journey” consisting of different “touch-points.” At each step of their journey, they evaluate whether continuing down the path with the advisor will be valuable. By creating a clear journey and helping…
Top 5 Marketing Ideas for Financial Professionals
If you’re looking to grow your financial services business, it’s important to start with marketing fundamentals that will set you up for success. Digital marketing tools will help keep your firm’s brand relevant, reach new leads, and stay connected with current clients. Here are five of the best…
3 Tips To Connect With Your Audience In A Video
Video allows you to tell a story in your own time. The audience, whether it’s your clients or potential clients, is able to virtually spend time with you. By using the power of video to supplement human connection, you’re able to save time and effort, while still building relationships. If you’re…
What is Canned Content?
"Canned content" and whether or not it should be used in a marketing strategy has been a major topic of discussion among financial advisors lately. Despite what you may have heard, content that has been curated and build around strong SEO keywords can be extremely beneficial for your site traffic…
How Can I Use Video to Grow My Business?
When it comes to communication, there is no other form of content that offers the…
Customizable Websites and Video Marketing: Why This Advisor Chooses FMG Suite
Georgeanne Aist, of Aist Wealth Planning, was happy to share her positive experiences at FMG…
