Selecting the Best Editing Solution for Your Video Marketing Plan
As video marketing continues to skyrocket, the need to edit videos increases. With more financial advisors creating video content for their marketing plans, the need for editing software also grows. But one size fits all for these programs is not a phrase that works. Each editing software has its…
How Often Should I Redesign My Website?
Everything can use a new coat of fresh paint after a while, the same goes for websites. As technology improves and internet browsers become more advanced, it's important for financial advisors to keep their websites up to date. But how do you know when the time is right? In this article, we'll look…
Financial Advisor Marketing Videos: The Ultimate Guide
The Power of Financial Advisor Video Marketing Nearly 65% of people are visual learners, making visually appealing content crucial for service professionals. Financial advisor marketing videos connect with your clients and prospects in an engaging way that is unmatched in digital marketing. In only…
Video Marketing Best Practices for All of Your Marketing Channels
You've probably heard it a million times and will most likely listen to it a million more, but video marketing is here to stay. With over 54% of consumers wanting to see more video content, it's hard not to justify using it in your marketing campaigns. As technology evolves, so does the best way to…
4 Video Marketing Ideas for Financial Advisors
Video is one of the most powerful formats for creating effective marketing content for financial service professionals. The saying goes that a picture is worth a thousand words. Well, a Forrester study found that 1.8 million words describe 1 minute of video. That’s a lot of words! This marketing…
The Beginner’s Guide To Financial Advisor Video Marketing
There are many advantages to using video in your marketing strategy. And as advisors adopt video, one challenge remains the same. Where do you start? There is an abundance of tips online, and many of them can be overwhelming. Expensive equipment lists, software, and setups that take extra time.…
How to Create Effective Thumbnails for Your Video Content
Video creation and marketing have taken a significant role in the financial field. Businesses in financial services use video for marketing, branding, and events/updates. Meaning that video can be used in a multitude of ways. Its efficiency depends on how creative you can be. In this blog post, we…
How Are Financial Advisors Getting New Clients in 2022?
According to the AARP, 45% of middle-aged Americans would rather visit the dentist than make an appointment with a financial advisor. Why is that? Most people distrust financial services as an industry Prospects don't know how to choose a "good" financial advisor Many people aren't clear on what…
What Financial Advisors Should Say to Clients During a Bear Market: 4 Communication Strategies
When stocks go down, communication from your financial advisor should go up. However, many financial advisors don't know what to say to clients during times of extreme volatility. So, they either don't say anything or they communicate but don't want to keep reaching out, since they don't know how…
How to Create the Perfect Intro Video
At FMG, we believe it's important to let clients and prospects know who you are and what you do. That's why we recommend all financial advisors work on a website intro video. But what is a website intro video? Well, we're glad you asked: What are Intro Videos? Intro videos are short, three to…
