Financial Planning for Millenials: How to Connect With a Younger Generation
Did you know that only 34 percent of millennials with less than $1 million net worth and only 24% of millennial millionaires use a financial advisor? Whether these statistics are caused by millennials' skepticism of financial advisories or a perception that they don't have enough assets to worry…
Financial Advisor Video Marketing Startup Guide
Have you considered marketing video production as part of your marketing strategy? Creating your own videos is a valuable opportunity to develop a personal connection with multiple clients — without having to jump on the phone or meet them at your office individually. We understand that knowing how…
What Advisors Can Learn from this “Viral” Facebook Post
When FMG Suite's very own Aubrey crafted a funny Facebook post and shared it to a community group, she thought she'd get a few laughs and leave it at that. She did not expect that hundreds of thousands of people would view the post, resulting in an appearance on Fox and Friends and Inside Edition!…
SEO 101: Learning the Ropes
What Exactly is SEO? The first step to using SEO is knowing what exactly it means. SEO stands for Search Engine Optimization. This is the process of gathering internet traffic from organic, editorial, or natural search results. In our case, that helps improve your website's ranking on the search…
The Best Types of Video Content for Financial Advisors
Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen your client relationships. While the FMG Suite content library is full of high-quality video content that's great to host on your website and share with prospects, it's…
How to Optimize a YouTube Video
If you are going to go to all the trouble of making a video for your marketing efforts, isn't it a good idea to get as much use out of it as possible? In this Marketing Tip, Kirk Faulkner and Brandon Brown talk about some tactics you can use to optimize your YouTube videos to make sure they…
What Types of Emails Should I Be Sending to Prospects and Clients?
Email marketing consistently ranks as the top marketing strategy in terms of ROI. But effective email marketing needs to be consistent and strategic. For many advisors like yourself, it can be hard determining what type of content you should be sharing on a regular basis with your clients and…
What’s the Difference Between Website Traffic and Conversions?
If you're new to Google Analytics or are just starting to dive into your website's data, you may across two frequently used terms: website traffic and website conversions. These two metrics represent very different things, and it's important to understand how they differ and how your marketing…
What’s the Difference Between My Website and Profile?
In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, we talk about the differences between your website and profile sections in the FMG dashboard. Have questions you'd like us to answer? Email us at…
Should I Use Medium For Blogging?
Similar to LinkedIn publications, Medium is a popular social platform where anyone can write and share content. Many professionals and thought leaders use Medium to build their audience and gain more followers. But does it make sense for you, as a financial advisor, to spend time on this platform?…