What are Some Marketing Trends I Can Expect to See in 2017?
The only certainties in life are death, taxes, and new marketing trends. Strategies come and go, and what's popular this year may be replaced by a newer and bigger marketing tactic next year. As an advisor, it's important to stay up-to-date on the latest trends so you can know how best to spend…
I’m on a Limited Budget. How Should I Allocate My Marketing Dollars?
On average, small businesses like financial services firms allocate around 12% of their revenue for marketing. However, this may still not be possible for some advisors on a more limited budget. This leads many advisors to ask, how can I make the most out of my marketing dollars? In this week's…
What is One-on-One Marketing?
One-on-one marketing, also known as personalized marketing, isn’t a new strategy, but it’s quickly gained traction this year among businesses large and small. One-on-one marketing enables you to deploy more effective, customized, and real-time client experience tactics that your…
What are Some Great Productivity Tips, Apps, or Tools?
As a financial advisor, you have a busy schedule. Thanks to technology, you can expedite and automate a lot of your tasks. You just have to know what tools are right for you. In this marketing tip, Craig and Brandon share their favorite productivity apps and tech tools that advisors can implement…
A Special Thanksgiving Marketing Tip
It's a wonderful time of year, made even more wonderful with a special marketing tip from Brandon and Craig. From our families to yours, Happy Thanksgiving!
What are Local Business Listings?
Local business listings refer to online directories where a business' vital information is listed, including contact information, address, website address, and (possibly) photos. Think of it as a modern version of the Yellow Pages. Having your business listed in as many of these business listings…
Why Should I Be Concerned About SEO?
SEO is a complicated topic for advisors. Financial services is very different than most businesses that SEO caters to, such as restaurants and clothing stores. While SEO is important for financial advisors marketing their business, some strategies work better than others. In this week's marketing…
How Can I Market My Business Locally?
Even if you're licensed in multiple states and serve clients nationwide, most advisors and boutique practices thrive on local business. If you fall into this category, it's important to give your local marketing strategies some extra love and attention. In this week's marketing tip video, Craig and…
How Can I Use LinkedIn Other Than Just Connecting with People?
LinkedIn is arguably the best social media platform for advisors, as it's catered to professionals. If you regularly use it, you can expand your network and reach new prospects. Many people don't realize just how much you can do on LinkedIn. To see success, you have to do more than create a profile…
How Can I Tell if My Social Media Marketing is Working?
Whether you use FMG Suite's Social Foundation tool, another platform, or create your own posts, social media can play a powerful role in your marketing and online presence. It's the ideal platform for communicating with clients and prospects on a regular basis and in a relaxed environment. But…