What’s the Difference Between CRM Software and Marketing Automation Software?
Financial advisors rely on a lot of technology to improve their business and provide a higher level of client service, from risk analysis software to marketing tools. Arguably the two most important pieces of technology advisors can use to manage their businesses more efficiently are CRMs (Client…
FMG Suite’s Summer Release
At FMG Suite, we're constantly making updates to our platform to stay up-to-date with marketing best practices. Over the past few months, we’ve been working on our latest round of updates that have now come to fruition. Watch what’s new at FMG Suite: Explore our updated website to learn more…
What the Heck is UX (and Do I Need to Do Anything About It)?
Like marketing, websites and design come with their own dictionary of terms. Banner, 404, favicon, fold, sitemap, masthead...the list goes on. One other term to add to the list is UX, also known as user experience. In this week's marketing tip video, we define what user experience means in terms of…
What are the Most Current Trends in Website Design?
Website trends are constantly changing, which means a business' website can quickly go from engaging to embarrassing. At FMG Suite, we like to focus on website trends we believe are inclined to stick around for a few years so financial advisors don't need to update their site too often. In this…
How Do I Get the Most Out of a Single Marketing Piece?
The lifespan of online content is incredibly short, whether it's a social media post, email newsletter, blog article, or video. However, there is a way you can extend the life cycle of your content by recycling and repurposing it through different channels and mediums. Not only will this lengthen…
What Marketing Data Should I Analyze on a Regular Basis?
There's the creative side of marketing, such as developing content or designing your website, and then there's the analytical side, which focuses on reviewing data. Both are equally critical to achieving marketing success. In this week's marketing tip video, we talk about the types of marketing…
How Much Weight Should I Place on SEO?
SEO can be a dangerous word in the marketing world. There are a lot of differing opinions and conflicting strategies floating around. Some professionals live by SEO, while others debunk the myth of its importance. In this week's marketing tip video, we share our honest opinion on SEO and what it…
How Do I Know if My Marketing Plan is Working for Me?
In the beginning of the year, we spoke a lot about marketing calendars, including why you should use one and how to build your own. Now that half the year is over, it's time to evaluate your progress and see what's working, what isn't, and how you can make your marketing even more effective.…
What is Facebook Live and Should I Be Using It?
We've frequently shared the power of using video in marketing and live streaming is the most budget and time-friendly option available. It can also be the scariest, as it's live and there are no retakes. Despite the shock of suddenly becoming a video star, live streaming is quickly growing in…
How Advisors Can Start Video Streaming
Over the past few months, we’ve really ramped up our Live Video Broadcasts. In these broadcasts our CEO, Craig, talks about current marketing trends and educates service professionals on some simple steps they can take with their marketing. For those of you who haven’t caught one, these videos are…