3 Ways Advisors Waste Money on Marketing (And What to Do Instead)
Are You Making These 5 Financial Advisor Marketing Mistakes? Many financial advisors tackle marketing budgets as an afterthought. If there’s enough in the budget after expenses, they may spend some money on marketing. However, marketing is critical for growing assets under management (AUM)…
Native Advertising: A Beginner’s Guide
What is Native Advertising for Financial Advisors? Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Native ads should match the visual and functional design of the media used, meaning that users might not know…
SEO 101: Learning the Ropes
What Exactly is SEO? The first step to using SEO is knowing what exactly it means. SEO stands for Search Engine Optimization. This is the process of gathering internet traffic from organic, editorial, or natural search results. In our case, that helps improve your website's ranking on the search…
Local Business Listings: The Ultimate Guide for Financial Advisors
What are Local Business Listings? Local business listings, also known as local citations, play a vital role in financial advisors' reputation, rankings, and revenue. That’s why it’s critical to understand what these marketing tools entail and how they can help you grow your business. Think of local…
How Do I Improve My Website’s Bounce Rate?
"Bounce Rate" is the percentage of visitors to your site that navigates away without interacting with the page. If you see a high bounce rate on a landing page, it's a sign that your content and website marketing strategy needs a redesign. Either you aren't providing your visitors with a good user…
Do’s and Don’ts for Compliant Social Media
We know that one of the biggest barriers for financial advisors to get involved with social media is the fear of not being compliant. This is certainly a valid concern, but unless your broker-dealer specifically bars you from posting, you should absolutely take advantage of this powerful tool to…
How Does Google Measure Relevance?
Or, "How does Google work?" While this is a complicated question, it can be boiled down to three distinct steps - Crawl, Index, and Rank. It's important for financial advisors to pay attention to Google and SEO, because most likely, new clients are going to search for you online before they contact…
The Truth About SEO for Financial Advisors
We get a lot of questions from financial advisors about search engine optimization (SEO). This punchy term has wooed and romanced just about everyone with a website, especially businesses that are looking toward the Internet for new clients. Well meaning advisors have spent tens of thousands of…
The Best Types of Video Content for Financial Advisors
Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen your client relationships. While the FMG Suite content library is full of high-quality video content that's great to host on your website and share with prospects, it's…
How Can I Improve the User Experience on My Website?
The digital user experience (or as it is sometimes referred to, UX) consists of all the different elements a client or prospect encounters when they are accessing your website. From how long a page takes to load, to the way they search for relevant content, every part of their experience with…