The Best Types of Video Content for Financial Advisors
Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen your client relationships. While the FMG Suite content library is full of high-quality video content that's great to host on your website and share with prospects, it's…
How Can I Improve the User Experience on My Website?
The digital user experience (or as it is sometimes referred to, UX) consists of all the different elements a client or prospect encounters when they are accessing your website. From how long a page takes to load, to the way they search for relevant content, every part of their experience with…
Local Search: A Marathon, Not a Sprint
FMG Local Search Maintaining consistent and complete local business listings for your advisor practice increases your search engine ranking, serves as a foundation for your website’s SEO, and establishes comprehensive branding. Let us help you control your local business listings across 60+…
FMG Suite Live at Excell 2018: Top Reasons You Should Attend & How to Get the Most Out of It
FMG Suite Live at Excell 2018 is nearing and we know a conference has to be really worthwhile to justify the days out of the office. Here are some of the top reasons we think it’s worth your time to join us in sunny Las Vegas. Content: Learn next-level tactics in SEO, lead generation, content, and…
How to Write an SEO Friendly Blog Post
SEO is a hot topic in the world of digital marketing. We’ve frequently covered SEO and shared our recommendations for optimizing your website for search engines. One of the tips we often highlight is the importance of updating your site on a regular basis. The simplest way to do this is through…
Content vs. SEO: Which is Better for Your Firm?
Over the course of our years working with thousands of financial advisors, we’ve received a lot of questions about SEO (search engine optimization). How does SEO work? How much should I pay a company to help with my SEO? How can I improve my SEO? If I pay enough for SEO, will I get new clients? How…
What’s the Difference Between Website Traffic and Conversions?
If you're new to Google Analytics or are just starting to dive into your website's data, you may across two frequently used terms: website traffic and website conversions. These two metrics represent very different things, and it's important to understand how they differ and how your marketing…
5 Tried-and-True Strategies for Promoting Your Whitepaper
Creating content is no simple task, and whitepapers usually require the most commitment. Whether you've written your whitepaper yourself or relied on the help of a writer, you want to ensure you get the most value out of it - quality leads and engagement from prospects and clients. Once you've…
3 Myths About Local Business Listings
We get it. The idea of business directories, such as White Pages, sounds antiquated. But online local business listings are an essential component of a financial advisor’s digital marketing strategies. Here are three common myths about local business listings and the truth about our new service,…
What are Local Business Listings?
Local business listings refer to online directories where a business' vital information is listed, including contact information, address, website address, and (possibly) photos. Think of it as a modern version of the Yellow Pages. Having your business listed in as many of these business listings…