What are Keywords and How Should I Use Them?
You have probably heard people refer to "keywords" when discussing websites. But what are keywords and how can you use them to help prospects find your website? Watch this week's marketing tip to learn more! What are keywords We love to share what we've learned from the thousands of financial…
Demystifying Paid Search for Advisors
We often get questions from advisors seeking to expand their reach using paid search. It’s our suspicion that their interest is piqued by sales calls from SEO companies that promise big results for reasonable costs. In reality, while SEO is a no-brainer for large, national brands that sell online,…
How to Improve SEO for Financial Advisors
SEO, or search engine optimization, aims to increase the visibility of a website by getting it to be returned higher on the search engine results page for a given search. The idea is that if a website ranks higher in search results, that website will see more traffic. Studies show that 75% of…
Marketing Makeover: SEO Before & After
Over the past few months, we’ve been hard at work on a Marketing Makeover for one lucky advisor! Before we completed our marketing makeover, we were sure to capture his site’s old SEO score so we could determine how much it improved by moving to the FMG Suite platform. Check out the results. The…
Magic Words That Help Advisors Raise SEO Score
Certain words are magic when it comes to SEO. Here are three quick ways for advisors to raise their SEO ranking: Use keywords (words that refer directly to the subject matter) often, especially in the first few lines. Use Headers and Sub-heads, and put the keywords in there too. Change it up.…