We’ve all heard the horror stories about companies making marketing mistakes, whether it’s posting an incorrect story or an inappropriate typo. When it comes to the world of financial advisors, insurance agents, and other service professionals, there’s one consistent mistake we frequently see. In our latest marketing tip video, we share what this mistake is and how you can rectify it right now (it’s simpler to fix than you think!). Watch now and then vote in our poll below!

There’s a fine balance between getting personal and getting too personal. Avoid politics, religion, and other controversial topics and instead focus on your hobbies, interests, community events, and other similar updates. You’d be surprised just how much interaction these personal posts get!

We love to share what we’ve learned from the thousands of service professionals with whom we’ve worked. Take a look at more marketing tips.