A niche is defined as “a specialized but profitable corner of the market.” Many marketing experts and gurus agree that a niche is essential for successful marketing. With so many financial advisors and insurance professionals, how else do you stand out from the competition? In our latest marketing tip video, we’re sharing our opinion on the very controversial question of whether or not you need a niche to successfully market yourself. After watching our video, vote in our poll below!

Before you say you don’t have a niche, we’ll tell you that everyone has a niche. You just need to find yours. To get started, take a look at your current client base. Are there any trends? Do your clients tend to fall within a specific age range, geographic location, career, investment risk tolerance, or financial goals? If not, focus on your A clients, or the type of clients you enjoy working with the most. What do they have in common? Are they delegators, or do they want to be highly involved? And if there really isn’t a single trend (we don’t believe it!), you can always create your own niche.

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