Due to so many technology updates, email has become one of the most powerful marketing platforms…if you know how to harness those powers. Email marketing requires an ever-evolving strategy, but once you find the secret sauce, you can generate new leads every month. In our marketing tip video, we share a few reasons why your email campaigns may not be generating new leads. After watching our video, vote in our poll below!

On a regular basis, check on your email marketing analytics, including open and click-thru rates, to gauge whether the performance of your email campaigns is improving.

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