Inbound marketing involves four important steps for advisors. We might label them Find Me, Listen to Me, Talk to Me, and Trust Me. As advisors become adept at inbound marketing their business will grow. Here is step one: Find Me
FIND ME
Your advisors step into their client’s space through social media, email correspondence and a well-designed website. Here are three things advisors can do to jump-start their inbound marketing effort:
Connect on social media through vibrant social pages
Become an address collector
- Advisors should get in the habit of handing people their phones in social situations and having them enter their email addresses
- Advisors should train their office staff to collect email addresses from everyone they speak with
- Advisors should place a “Have a Question?” form on every page of their website where interested people will enter an email address
Make it easy for clients to find them via search engines
- Optimize the website with keywords that describe their services
- Use keyword-rich headings and subheadings in blog posts
- Use video and outlinks to add SEO power to posts and website
- Update Google Places with their office information
These are some key ways for advisors to help people find them. In our next post we will talk about what content will engage their interest and move them toward becoming clients.
