In our last marketing tip video, we talked about what it means to brand your business and why it’s so important. Your brand helps define your business’ unique elements, make you more memorable, and help you target and attract your ideal client base. In our latest marketing tip video, we’re tackling how to get started building your business’ brand. After watching our video, vote in our poll below!

To start creating your brand and your personas, think about who you specifically want to attract (e.g. who is your ideal client?), what you can offer them that others can’t, and why they should work with you over someone else. With a brand in hand, you can craft your website, design materials, and content with your brand in mind. If you need help creating personas, download our Persona Template here.

We love to share what we’ve learned from the thousands of service professionals with whom we’ve worked. Take a look at more marketing tips.

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