The Financial Advisor’s Guide to Google Analytics

As any good marketer knows, an inbound strategy is only as strong as its analytics. All FMG sites come ready to be integrated with Google Analytics and our newest white paper will help you get started.

Whether you’re just starting out on your marketing journey or are an inbound veteran, gathering analytics will help you implement, evaluate, and adjust your content strategies.

This guide will help financial advisors identify how Google Analytics can benefit their marketing. We will cover:

• How to set up Google Analytics and integrate it into an FMG site
• Some of the most common Google Analytics vocabulary
• The key areas advisors should look at

• How to choose applicable keywords
• How to find your hardest working keywords
• How to optimize your content for SEO purposes