Costs can add up when you’re first building your marketing, from launching a website to building campaigns. As a result, some advisors try to cut costs by using a selfie or a picture their spouse took on their website. Is this okay or a marketing no-no? In this week’s marketing tip, we share our honest opinion on professional versus self-taken headshots.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.