In this week’s Marketing Tip, Marina and Brandon tackle some of the essentials you will need to consider when launching your first marketing campaign.

First, you will need to establish who your target audience is. For example, if you are targeting your small business owner clients, you should consider what questions they have and how your campaign will help. Next, you will want to gather the materials you need. A basic marketing campaign consists of:

  • Content that provides value
  • A way to distribute that content (through email, on your website, with a landing page, or other ways)
  • A way to send the content to your contact. This could include gated content.
  • A way to track the performance of your marketing campaigns

Lastly, you want to make sure your marketing campaign has a strong call to action.