When it comes to brand positioning the big challenge is to define what differentiates you from everyone else. If you are competing against every other financial advisor in the world, that task will be impossible. You need to establish a niche; an area of expertise where you can demonstrate your knowledge and convince prospective clients that you will are uniquely qualified to handle their business. But how do you define your niche? Join Kirk Faulkner and Brandon Brown as they discuss this central question and give you the advice you need to take your branding to the next level.