It is exciting to have people read a blog post, but if that is the end of their engagement with your brand online, was it really worth the effort? the key to growing your business through online marketing is to constantly be filling your sales funnel and your blog can be a great source of new leads. Kirk Faulkner and Brandon Brown get into some of the techniques you can use to help guide your audience deeper into your sales funnel. If you are interested in the book on persuasion that Kirk talks about you can find it here.