Hemmingway is supposed to have once said, “Write drunk, edit sober.” It was clear he believed editing was important. But how do you edit like a professional writer? In today’s Marketing Tip, Brandon Brown and Kirk Faulkner talk a little bit about what makes for a good editing session and how you can apply these techniques to your own blog and written marketing materials.

We have also included this checklist for you to follow when editing your own work.