We all know that coffee is for closers, but what do you do when the leads are weak? Qualifying the leads you get to make sure that they are the kinds of clients you want to be working with is an important step in the evolution of your online marketing efforts. in this marketing tip, Kirk Faulkner and Brandon Brown talk about some techniques you can use to help improve the quality of the leads you are receiving so you have a shot at that Cadillac (or at the very least the steak knives).