It’s estimated that there are more than 150 million blogs on the Internet. That number continues to grow – especially among businesses – for one main reason: people trust blogs. Studies show that 81% of U.S. consumers trust information and advice from blogs, and 61% have made a purchase based on a blog post.

As effective as blogging can be for your business as an advisor, you’ll only reap those rewards if people notice and engage with your blog. So how do you stand out from the competition? In this week’s marketing tip, Craig and Brandon talk about ways to make your blog more exciting and enticing.

Want to learn even more about improving your blogging efforts? Check out this great article from Forbes on how to make your blog content delight readers.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.

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