Like Facebook, LinkedIn allows you to create a personal page and a page for your business. On Facebook, it’s known as a business page, and on LinkedIn, it’s a company page. This is where the similarity between the two ends. While a firm should certainly use a Facebook business page, it may not make sense for a firm to have a LinkedIn company page. Here, we discuss the reasoning behind a LinkedIn company page and whether or not your firm should consider creating one.

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