There’s the creative side of marketing, such as developing content or designing your website, and then there’s the analytical side, which focuses on reviewing data. Both are equally critical to achieving marketing success. In this week’s marketing tip video, we talk about the types of marketing data you should focus on reviewing regularly to help you identify what strategies are working and what needs adjustments. After watching, vote in our poll below!
While you can certainly review both global and actionable data, advisors often don’t have the time needed. Marketing analysis can quickly snowball into a full-time job. Start by focusing on data you can easily digest and act on, such as understanding what pages on your website get the most views, what type of content performs best, and what email topics receive the most opens. Continuously review data and adjust based on the results and you’ll see your marketing improve each and every time.
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