In the beginning of the year, we spoke a lot about marketing calendars, including why you should use one and how to build your own. Now that half the year is over, it’s time to evaluate your progress and see what’s working, what isn’t, and how you can make your marketing even more effective. Remember, even automated marketing isn’t set it and forget it. All marketing strategies require occasional checking in and refining. In this week’s marketing tip video, we share how you can judge the effectiveness of your marketing. After watching, vote in our poll below!

To see Heidi Cohen’s mid-year marketing checklist, head on over here.

We love to share what we’ve learned from the thousands of service professionals with whom we’ve worked. Take a look at more marketing tips.