Marketing is all about getting the right content, to the right person, at the right time. Part of any successful marketing plan is making sure you have a variety of techniques and avenues to help promote your business and stay ahead of the competition. While you may have your tried and true campaigns and content, eventually you will need to step up your marketing game to avoid fatiguing your audience with the same ol’ strategies.
Whether you’re new to marketing and not sure where to start, or have an established presence and are looking for different ways to expand your reach, try one (or all) of these 7 ideas to get the marketing juices flowing!
1. Mix Up Mediums
Online marketing avenues such as social media, websites, and search engine ads are often the most popular and successful resources to gain audience awareness for financial advisors. If you have yet to build a personalized website, or would like to automate your online marketing efforts, FMG Suite has all the tools you as a financial advisor need to get up and running.
Also, don’t forget about traditional methods such as billboards/outdoor advertising, radio and TV ads, and print publications which can be just as effective (and possibly overlooked by your competitors). Ensure your content is relevant to whatever medium you use and is targeting the proper audience of financial planning clients.
2. Recycle Content
Sometimes the hardest part of marketing is coming up with new content. If you find yourself in a rut, revisit some of your older, most successful content and turn it into something new. Take statistics from a whitepaper and make an infographic. Use a past broadcast to write an easy-to-digest and quick blog post. You may also be able to find a common theme through your old content that could make for a new topic all together.
3. Consider a Rebrand
Ensuring your financial advising firm has a strong brand is crucial to keeping your business going. Your brand communicates who you are and what you can offer clients. Without an up-to-date brand, you could be losing current clients and failing to attract new ones. If you’re new to the idea of rebranding, we can give you insights into the practice and how to get started.
4. Try Word of Mouth Marketing
A 2015 Neilsen rating revealed 83% of consumers trust business referrals from family and friends, which means your most loyal clients can also act as a valuable marketing resource! Reach out to some of your best clients to engage them in a WOM marketing campaign and offer discounts or services in exchange for referrals or providing their success stories.
5. Send Direct Mail
Think the age of snail mail is dead? Think again! Rather than getting lost in the endless depths of the Internet, using direct mail to deliver company information and promotions to your audience can help ensure your message is seen multiple times. Direct mail is especially effective as other companies, including your competition, continue to flood the digital space. According to a variety of research, people that receive a hard copy mailing piece with a promotion are more likely to remember the company and use that promotion in the future.
6. Consider Freebie Marketing
It may seem counterintuitive to give your products and ideas away to grow your business, but some of the most successful brands have made their mark by giving their products and related items away for free. Jell-O, for instance, grew to fame thanks in part to the owners handing out free Jell-O recipe books to homemakers and giving newly arrived immigrants Jell-O molds. As an advisor, you may try offering a free consultation or complimentary budget analysis.
7. Answer Questions on Quora
Question and answer website Quora allows people to ask questions and get answers to any topic imaginable. Search for questions in your field and provide helpful answers to build awareness of you and your brand.
These are just a few quick ideas to help mix up your marketing strategy and there are hundreds of other methods that can be utilized. Be sure to track your efforts and campaigns to see which strategies are working, and which ones might be falling short.
