One-on-one marketing, also known as personalized marketing, isn’t a new strategy, but it’s quickly gained traction this year among businesses large and small. One-on-one marketing enables you to deploy more effective, customized, and real-time client experience tactics that your prospects and clients will appreciate.

In this week’s marketing tip, Brandon and Craig define one-on-one marketing and share how advisors can implement this strategy.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.