Social media is one of the most important marketing tactics advisors can utilize. A Putnam Investments study shows that 81% of financial advisors use social media for business, with 79% of them gaining new clients through social media at an average annual asset gain standing at $4.6 million.

However, social media takes a lot of time that most advisors don’t have. In this week’s marketing tip, Brandon and Craig reveal the best way you can save time on your social media marketing efforts.

Interested in learning more about our social media tool Craig mentioned in the video? Head on over here. Don’t forget to attend our broadcast, “6 Musts for Social Marketing in 2017,” which provides everything you need to know to increase your social media results. Register here.

We love to share what we’ve learned from the thousands of financial professionals with whom we’ve worked. Take a look at more marketing tips.